LOGO & STATIONERY
Carteirra – a derivative from carteira – a Portuguese word meaning portfolio/wallet focused on introducing expertise of a wine maker to a wine enthusiast and their help with producing your own wine. Vast portfolio of wine-makers who were happy to join this modern venture offered invaluable advice on how to successfully produce your own wine with your own mark.
The ownership of the process was reflected in their newly created tag line: Carterirra. It’s yours, and a sophisticated purposefully unfinished typographic logo.
Further treatment was to enhance the craft element of the brand, hence the logo shape was then debased on various watercolour papers to pick the best one, then photograph it and use as a permanent branding piece as a part of their website presence and stationery.