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LOOKING SIDEWAYS

Designing for Apps

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At Torc London we often work with start ups, entrepreneurs with big ideas that want to induce a substantial change. One of those is a very exciting startup – CatchApp, introducing a new scheduling tool that has some very exciting features. One day last year we had a good brainstorming session with their team focusing on branding and creating a new icon and positioning for the business. Following this, I designed an icon, that was then enhanced by a strong line/positioning created by my business partner at Torc, Phil.