Company overview 

With over 100 years of experience in manufacturing visual merchandising items for fashion industry like mannequins, hand-crafted papier-mache bust forms and accessories displays, this business rapidly grew over the last couple of years, to gain Royal Warrant in 2016. At the same time it become very obvious that their branding is outdated and can no longer support the business that Proportion has become.  


Designing this logo was always all about reaching this subtle twist that was achieved by picking a great font for the branding piece – a modern take on the font that summarises British heritage, Baskerville – Mrs. Eaves. Close collaboration with Proportions Team, resulted in creating a brand that they all feel have an ownership of, and 

First Sketches
Brand Book Cover, and inside spreads

Brand Book Cover, and inside spreads

Data Capture Card