EAST
{Rebrand System, Seasonal Photoshoots & Books}
The OPPORTUNITY:
Reimagine East around its distinctive story that connects the eastern heritage with the independence, creativity and values of the women who wore it.
The SOLUTION:
East, a sense of direction.
THE impact
Consistent brans story working within a flexible system that continued through seasonal mailings emphasising on each collection.
MY ROLE:
Creative Director
Co-Creative Direction
Design Direction
Brand Strategy
Brand Identity
Photography Art Direction
