The challenge:

Intel needed to make the complexity of its AI technology tangible. We turned explanation into participation inviting visitors to use Intel AI to create a building and contribute it to an evolving Living City.

The SOLUTION:

Learn AI, by using AI

The IMPACT:

90% rated the experience excellent or very good

74% understood the USP that differentiates Intel's AI technology


Silver · 2025 Ex Awards

MY ROLE:

Design Lead
Brand Experience System · UI Design System · Illustration